The numbers of brands of e-cigarette devices
and products are large and rapidly increasing as internet sales remain strong
in a largely unregulated nicotine delivery system, a new survey finds.
by John
Tyburski
Copyright © Daily
Digest News, KPR Media, LLC. All rights reserved.
Findings
from a comprehensive survey of electronic cigarettes, or e-cigarettes–and the
liquids intended for use with them–marketed online show that the market is
rapidly expanding and will likely pose challenges for regulatory agencies that
are still determining how best to proceed. Researchers at the University of
California, San Diego School of Medicine reported the
results of the survey in the July supplement to the journal Tobacco
Control.
“The product
has caught on fire,” said Shu-Hong Zhu, a public health researcher at the
University of California-San Diego who helped lead the research.
The team
found that from 2012 to 2014, an average of 10 new e-cigarette brands entered
the online marketplace per month. Today, there are a little over 466
e-cigarette brands available for purchase via the internet, and more than 7,700
flavors of the liquid mixture used in the devices are available to customers.
Among the available flavors are candy mimics such as gummy bear and
marshmallow, flavors some experts worry are too alluring to children. In
contrast, traditional tobacco cigarettes sold in the U.S. come in two flavors,
plain and menthol.
Another
trend that Zhu and colleagues found is a move away from the look of traditional
cigarettes. When e-cigarettes first became available, they looked like regular
cigarettes. Over time, however, the devices have looked less and less like
cigarettes and more like pens, flashlights, and other objects not resembling
traditional cigarettes at all.
E-cigarettes
do not produce smoke. They are battery-powered devices that heat flavored,
nicotine-rich liquids to form vapors that the user inhales, much like cigarette
smoke but without the toxic ingredients of tobacco smoke. The devices generally
deliver lower amounts of nicotine per inhalation than do traditional
cigarettes.
Health
experts debate whether or not the devices are harmful or helpful, and a number
of publications have emerged recently supporting and attacking the
idea that they may be effective smoking-cessation aids.
“Some
consider them promising products to help smokers quit traditional cigarettes,
while others believe they will re-normalize smoking, which will keep more
people smoking,” Zhu said.
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